HOBO Wine Co.

Santa Rosa, California

The HOBO Wine Co. is the brainchild, side job, menace to the wine industry, hedged bet, cash strain, mental anguish, late night musing, bruised hands, dirty t-shirts, and constant companion of Kenny Likitprakong. Despite knowing better, he started his own label in 2002 with the simple idea to have some good fun.

Hobo is my tribute and homage to a freedom and an era that I grew up romanticizing. I think I spent a lot of my late teens and early twenties chasing the rambling ways of the American Hobo. When I was seventeen I started traveling around, listening to Woody Guthrie and Bruce Springsteen and the likes, seeing the different parts of the country and other countries, writing in journals and taking photos and didn’t really stop until I was twenty-three or twenty-four. As the experiences racked up, I found out that the hoboes had disappeared. The hobo had become a relic in the story of our expanding country. Like all good heroes, I figured they deserved their place in history and on wine bottles.

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