El Maestro Sierra
Spain
Since its inception, the history of El Maestro Sierra is one of self-improvement, non-conformity, and a firm desire to fight for a clear goal that has challenged the established norms of the local wine business in Jerez. El Maestro Sierra was founded in 1830 by master cooper José Antonio Sierra, who ran a prosperous barrel-building business called La Merced. Recognized as one of the top coopers in the area, he longed to become involved in the Sherry trade itself. Eventually, he set about building a small winery with the aim of making the best sherries possible. As the sherry business was, and remains to this day, dominated by aristocratic families, the idea of a humble worker joining their ranks was met with open disdain. After many hardships he was able to establish and grow his business, becoming one of the most respected almacenistas (stock-holders) of high-quality sherry. It is still run by his descendants, located in a privileged part of Jerez on top of the hill, exposed to the cool Poniente winds which nourish the elegant wines. As a reminder of the bodega’s struggles, the labels depict a hunting scene with a hare being chased by the nobles, alluding to José Antonio Sierra’s struggles founding the artisanal house in a social climate dominated by the aristocrats of his time.