As we close the books on 2017, postulate the projections and determine our resolve for 2018, it is easy to jump headlong into our new routine. Sometimes we get so excited about what is to come, or bogged down in fixing what we could have done better, that we do not take the time to reflect on our progress. 2017 was an exciting year for Advintage. We like to use the expression that obstacles are launch ramps. Last year we launched. Our teams in the office, warehouse and on the streets came together unified by the mission of making Advintage a place where all can thrive; employees, supplier partners and customers alike.
From the jump, the dynamics of Advintage and the portfolio have mirrored our rapidly changing markets. We analyze market trends and have responded with alternative packaging, cans and kegs, watched the maturity of the natural wine movement, dug deeper into the estate and domaine producers, expanded our grower bubbles and introduced an array of value-priced wines second to none.
Recently, I reached out to a handful of our sales people and asked them to select a wine from last year that aroused them, provoked excitement or discovery. I tried to pick a wine myself and realized what a challenge this was. After all, in 2017 we introduced the remarkably pure champagne of Vadin-Plateau, the astounding chenin and cab franc of Guiberteau and the mind-bending Mas del Serral. We got zapped by the electricity of Miani. Cristiano Garella thrilled us with the alpine world of nebbiolo in the Alto Piemonte. Cristom went to another level that I didn't know was possible. Eric Sussman chiseled Radio-Coteau's terroirs to their glowing essence. Benjamin Leroux's soul shown through in even his Bourgogne level wines. Zev Rovine demonstrated that natural wine, while natty, doesn't have to mean dirty. In 2017, we forged deeper relationships with Fish from Habit and Barnaby from Teutonic. We introduced leaders of the new chool in Mike Roth's Lo-Fi and Sam Bilbro's Idlewild. That is just a scratch. Ask me to pick one wine...please no! But then a magestic neigh reverberated and in my minds eye, a unicorn emerged from a dank 16th century cave, prancing through a rainbow. I'm sorry, I know this is a tease, a rare bird that I hope you get an opportunity to experience...Telmo Rodriguez's pinnacle of tradition, Las Beatas. . (James Suckling Telmo Rodriguiz las Beatas Vyrd) So I guess if I had to pick one wine that evoked the same “ah ha” moment that brought most of us to this industry, that would be mine from last year.
Yeah, we bum rushed the show in 2017. Just wait till you see what we have in store for 2018!
Check out the selections and comments from some of our team: