M I S S I O N
Our mission is to canvas the Carolinas with the best Fine Wine, Craft Beer & Artisanal Spirits on the planet, while valuing hard work, and our relationships with suppliers, customers and employees.
C U R R E N T C O N D I T I O N S
2015 was a year of building foundation and proving culture. Meetings and projects were flavored with key words like thrive, sustainability and purpose. Our footprint grew to include North Carolina, which challenged us to hone a knowledgeable, passionate Team there, and a portfolio that mirrored our existing South Carolina portfolio.
2016 gave us an opportunity to survey the ground we’ve taken, sharpen our newly minted tools, and sustainably reap a harvest that will continue to feed the culture our company was founded on.
O U R S T O R Y
Advintage Distributing was founded in 2003 when Owner Henri Gabriel set out to build a company that valued its employees, paid homage to producers, and would raise the bar on the caliber of wine available in South Carolina. Starting from humble beginnings, the Team hustled to assemble the finest wine portfolio, while wearing many different hats, to earn trust and loyalty. By early 2006 Advintage had eclipsed 15 employees, moved into a larger warehouse, and, in an effort to respond to a growing trend, added Craft Beer to its portfolio.
After realizing unimaginable growth, Henri moved the company into its present 40,000 sqft warehouse facility. In 2012 he invested in industry-specific ERP software, had a state of the art picking module designed, and added Artisanal Spirits to the portfolio. Ultimately, he was preparing the company for the growth and opportunity he could see on the horizon. By late 2014 Advintage was 70 employees strong.
The next opportunity presented itself in the form of Juice Wine Purveyors, a state-wide Fine Wine & Artisanal Spirits Wholesaler based in Raleigh, NC, which was founded in 2006. Founder of Juice, Don Holloway, and Henri had worked together earlier in their careers. Don led Juice for seven years, then realizing the need for growth capital and product diversification, looked to Henri to take the company and its 30 employees to the next level. Juice was an excellent way for Advintage to expand its footprint to cover both Carolinas, continue to over-deliver for suppliers and customers, and find synergies in buying power. “Advintage Distributing of North Carolina” was officially announced in January 2015. The dual state company is now home to over 100 employees.